GrupoDEArquitetura is an architecture firm founded in 2015 by architect Cristiana Pasquini. The firm was born out of Cristiana's desire to share reflections, experiences, and works, driven by urban experimentation, a quest for technical knowledge, and the perception that beauty lies in the collective. Over time, the group expanded its activities beyond architecture, encompassing cultural projects and residential developments.
Brand Structure
To strengthen the group's identity, the main brand, grupoDEArquitetura, serves as an "umbrella" for three sub-brands:
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DEA+ Arquitetura (Architecture)
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DEA+ Cultura (Culture)
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DEA+ Empreendimentos (Developments)
This structure allows each sub-brand to maintain its unique identity while reinforcing its connection to the main group. In communication materials, the specific project brand is highlighted, with the DEA brand appearing subtly to reinforce the link between them.
Visual Concept of the Brand
The brand icon was developed based on key concepts such as dialogue, modernity, spaces, and modules. Using geometric shapes and a minimalist design, the symbol aims to convey the following ideas:
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Dialogue: The symbol resembles speech bubbles, representing the group's constant communication with the city and its people.
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Architectural Blocks: Composed of structures that symbolize construction elements, evoking the idea of building and design.
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Modularity: The modular form allows for various extensions, adapting to the needs of the main brand and its sub-brands.
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Intersection and Connection: Two blocks connect to form the symbol, symbolizing the merging of essential ideas in collaborative projects.
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Structure and Foundation: The positioning of the symbol below the logo acts as a base, reflecting that dialogue is the foundation of the projects developed.
Grafism
Inspired by the work of artist Athos Bulcão, known for his geometric-based graphic patterns, the brand's graphic elements were developed from its symbol, resulting in distinct patterns for each sub-brand:
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DEA+ Culture: The design celebrates diversity and connection, with interwoven conversation blocks forming a dynamic network that represents continuous interaction and the exchange of ideas.
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grupoDEArquitetura: The graphic pattern highlights the complexity of urban forms, adding perspective and depth that evoke a stylized vision of buildings or city blocks seen from above.
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DEA+ Developments: The design conveys the solidity and functionality of architectural structures, referencing fundamental construction elements such as bricks and brise-soleils.
Colors
The colors chosen to represent the brand convey youthfulness, modernity, receptivity, and professionalism. The inspiration came from the brise-soleils present in the warehouse that houses grupoDEArquitetura, ensuring that the colors communicate relevant information while being visually appealing to the brand's stakeholders.
Typography
The chosen typography is the Manrope font, a modern and minimalist sans-serif typeface that ensures easy readability. Designed by Mikhail Sharanda in 2018, Manrope offers a wide range of weights, allowing the brand to adapt its writing style to various communication needs.
